Dec '19 - Present
Senior User Experience Designer
Conducting structured and unstructured interviews to capture information through persona development and mapping the user flows in Developing AI enabled key Law software modules.
Jun '17 - Present
Lead UX/UI Designer
Worked 2000+ hour project-based freelancer on numerous UX/UI projects.
Jan '19 - July '19
Senior UX/UI Designer (Contract)
Development of key software modules, including Accounts Production, Payroll, and My Adminareas, with related user journeys and features.
Apr '16 - Dec '18
Conducting structured and unstructured interviews to capture information through persona development and mapping the user flows. Development of e-commerce UI application.
Mar '15 - Apr '16
Developing the overall concept for publications, advertising campaigns, brochures, catalogues, banners and websites. Conducting test marketing before the actual launch to understand the overall appeal of the marketing materials. Managing a team of 9, which included design staffs, stylists and photographers.
Nov '13 - Feb '15
Collecting data and performing market research to identify target markets. Development of an overall brand strategy, which affects logo and package design, pricing, placement, advertising campaigns, and customer service messaging.
Jan '13 - Oct '13
Development of publications and presentations, including research studies, meeting hand-outs, infographics, on screen presentations, and invitations using Adobe Creative Suite.
Jun '11 - Jan '13
Founder and Director
Established Mysin.co.uk after finishing University. Managing the overall operations of the business.
I am the unicorn you had been looking for, the ultimate power house of UX and UI designs. I solve user problems with design thinking. I am aesthetically sound and a cool person to hangout with. Also, known as the agony aunt among my peers.
MSc Digital Service Design
Brunel University, London, UK (Distinction)
FdA Fashion Design Technology
London College of Fashion, London, UK (Full Scholarship)
Bachelors of Design (Fashion Design)
National Institute of Fashion Technology, New Delhi, India
Worth to Share
Happiness is all about the moment and I am making the most of it.
with Michael Morris Hayman MBE for the Pitch@Palace Alumni Panel Discussions.